Abby Lou Walker, CEO of Vivian Lou — Glambition Radio Episode 132 with Ali Brown

One phone call CAN change your life. And Abby Lou Walker’s passion for high heels paid off in a big way. After years of success in the corporate world feeling empty and unsatisfied, she set out on a quest for something to make her feel alive again. And what started as a “hobby” business (while being a full-time working mom), turned into a single-product company with multi-million dollar annual sales.
Abby’s ingenious product helps women wear the heels they love up to 4x longer without pain. After Google-searching "how to prevent high heel pain”, Abby stumbled across a forum where women were discussing a hard-to-find insole product called Insolia. She immediately picked up the phone to call the chairman of the company and asked why she had never heard of the product. To her surprise, she discovered the product was created by MIT engineers who had no idea how to market to women. Boom! Abby steps into her calling — she offered to help them market the product, which turned into her being their exclusive distributor in the U.S. and Canada.
Abby had no idea how to do what she had just agreed to, but from her gut she responded YES. From there she took step after step until she could finally walk away from corporate America and focus full time on her dream. You have to hear the whole story on this episode of Glambition Radio. 
What I really love about this story is that Abby had the guts to ask a question no one had thought to ask, and then she had the heart to follow it through. As soon as she stepped out of her comfort zone and decided to go for it, the universe handed her golden opportunities, including the chance to sell her insoles on the Home Shopping Network (she sold out her first three times on air). She tells all on the show, and believe me, you don’t want to miss this one. 
On the show, we also cover:
*how she made the shift to stop, as she calls it, “quarter-assing” her way through life
*how writing a shoe blog led to her creating an all-natural foot spray (but this was only the beginning!) 
*how she pulled herself out of debt (it all stemmed from a shift in energy)
*why it’s important to NOT compare yourself to others (this is key)
*why simplicity beats complications — every time

*the danger of NOT taking your business seriously (it’s time to stop calling it a hobby, gals)
*new products she’s launching this year including a new line for flats (Did you know flip-flops are just as bad for your feet as high-heels?)
*why it’s important to be comfortable with being uncomfortable to grow as a person and to grow your business 
*why women need to remind ourselves of our achievements (this one is important)
*all about Abby’s new book, ”Strap On a Pair”. In it, she gives us a raw look at entrepreneurship — how to navigate it as a mother, move past your failures, and put in the work to achieve your dreams.
This episode is a must listen — you’ll also hear all about what is in Abby’s “Read This When You Get Insecure” file (I call it my WIN file — we all need one of these!). Head over to iTunes to listen to this episode of Glambition Radio now.
xo -