21 - Rita Ferro / President, Disney Advertising

Welcome to another inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self. In this episode, we are thrilled to feature Rita Ferro, the President of Disney Global Advertising, who shares her insights and experiences, which enabled her to become the most senior Latina at The Walt Disney Company. In our conversation with Rita, you’ll discover three essential takeaways to empower your career trajectory: How to advocate for yourself: Rita emphasizes that self-advocacy is not just an annual event but an ongoing conversation. It’s about consistently demonstrating your value, showcasing the results you've achieved, and articulating your future aspirations while reaffirming your commitment to your organization. Why marketing and advertising are particularly well-suited for Hispanics: Rita highlights how this field perfectly marries creativity with business acumen, offering a dynamic, rewarding, and lucrative career path that is both fun and impactful. How to make the most out of your internships: Rita advises using your college internships to deeply explore your preferences and dislikes. This practical experience is crucial in making informed decisions about your entry into the job market, ensuring you choose a path that truly aligns with your passions and skills. Join us for this episode of A LA LATINA as Rita Ferro guides us through these powerful insights, designed to inspire and equip you with the knowledge to navigate your career with confidence and creativity. Tune in, grow, and transform your professional life with the wisdom of Latina leaders. Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com FOLLOW OUR SOCIALS Instagram: @alalatinapodcast Tiktok: @alalatinapodcast Youtube: @alalatinapodcast Facebook: A La Latina Podcast For partnership opportunities, click here. Learn more about your ad choices. Visit megaphone.fm/adchoices