05. Generating Leads through Podcast Interviews with Nikki Rausch

You should now be used to the idea of pitching yourself for podcast interviews by focusing on the value of your content. But did you know that the same content, if presented correctly, can enable you to generate sales leads? Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. In this episode, you'll learn some tried and tested techniques that will enable you to guide listeners through the sales process, in ways that are conversational, natural and engaging.