44. Storytelling as the Heart of All Pitches with Kim Wensel

Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an “about” page for your website, do you struggle to use storytelling in a relevant way that can convince and convert? My guest today, Kim Wensel, is a messaging consultant who sees herself as a personal journalist for her clients by helping them tease out the stories that get to the heart of what makes them unique.  I loved chatting with Kim because what she’s talking about absolutely relates to crafting killer podcast pitches. Having a nuanced shift in how you tell your story can help you position yourself as a thought leader and broaden the range of people who get value from your work! Kim Wensel is a strategic communications consultant and writer with nearly 15 years of experience leading nonprofit and small business messaging. At her firm, Pattern Of Purpose, she uses storytelling techniques to help the leaders behind the brands develop their voice and make sense of their varied experiences. She is also the host of the Pattern Of Purpose podcast. Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work, whether pitching yourself, changing up your topic list, or appearing on shows, tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram! Topics covered include: The identity of the first Go Pitch Yourself Action-Taker of the Month!  Follow Amy Feierman, a Client Experience Strategist at https://www.instagram.com/amyfeierman/.  Why Kim doesn’t like to call the business leaders she works with CEOs, preferring the term “Founders” instead How - as the person whose story it is - do you recognize what might be of the most interest or value to people looking in?  Why thinking about your ideal client and what they really want - in a story or a pitch - will enable you to get specific and make connection points for the podcast host How can people pull out the pivotal moments of their story and put them in a pitch email? Kim’s experiences of podcast guesting and pitching - and why she doesn’t have a freebie giveaway! Resources mentioned in this episode: Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopens Book a discovery call to see if Angie can support YOUR visibility needs Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Get more info on Angie's website including details of the Go Pitch Yourself program  Listen to Nikki Rausch on Episode 91 of the Pattern Of Purpose podcast: Storytelling x Sales Listen to Angie on Episode 529 of The Shameless Mom Academy podcast:  How To Share Your Stories With The World Visit PatternOfPurpose.com and listen to the Pattern Of Purpose podcast Follow Kim on Instagram, LinkedIn and Pinterest Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!  Can’t wait to connect again! Feel like you need a little support in getting started pitching yourself? >>> Get a free downloadable version of my roadmap for podcast pitching success   Follow & Review in Apple Podcasts Are you following the podcast? If not, I’d love for you to do that today so you don’t miss ANY episodes. Click here to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.