69. How to Market a Podcast (as a Guest) with Jeremy Enns

At first glance, you might be confused as to why, as a guest, the struggles podcast hosts have in knowing how to market a podcast is relevant to you. Truth is, guests play a significant role in marketing the shows that they're on. And, bonus, we can learn a thing or two about marketing from the core tenets of podcast marketing, too. By showing that you understand the goals of a podcast host, you'll demonstrate that you are a valuable guest and partner. What's more, you'll likely develop a new business relationship and increase opportunities for collaboration in the future. Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative. He is the creator of Podcast Marketing Academy, a 6-month, high-intensity program for brands and creators who are serious about building a sustainable marketing system for their podcast, converting casual interest into brand evangelists. I've taken part in a number of his trainings and can attest to the value of the content he creates. So much so, I'm an affiliate for Jeremy's upcoming 3-part Podcast Traction Workshop for hosts (affiliate link) and will ALSO be attending. Much of what we cover in today's episode comes down to research, similar to what we do when we're looking for new visibility opportunities. If you can understand what the host is trying to achieve, the struggles they have in knowing how to market a podcast, as well as what they're providing for their audience, this could be the start of a beautiful friendship! Topics covered include: Why marketing a podcast doesn't have to be slimy or gross if you find a tactic that feels authentic to you The four pillars of Jeremy's Podcast Marketing Academy How Jeremy uses Twitter to build community Why 'Exposure' is not just about numbers - it's about getting in front of the right audience How podcast guests can support hosts in growing their show and marketing their podcast Details of Jeremy's upcoming 3-part Podcast Traction Workshop (affiliate link) Full show notes and resources: https://www.thepodwizegroup.com/how-to-market-a-podcast