96. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo
Pitched: Real Stories of Pitching Bold Ideas - A podcast by Angie Trueblood
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For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show. I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes! Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting. Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship - does it change the value of the information being presented? There's also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex's software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link. Topics covered include: Alex's background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself Alex's experience of appearing on John Lee Dumas' Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows The various products that Alex has created under the umbrella of his PodPros brand Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex's service that matches podcast guests with hosts and vice versa - get 10% off through my affiliate link Full show notes and resources: https://www.thepodwizegroup.com/podcast-appearance-fee