How to Scale with a Paid Challenge with Molly Keyser

Episode #260.Molly Keyser:Molly’s first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.Connect with Molly KeyserWebsiteFacebookTiktok InstagramYoutubeFavorite Quotes“I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser“If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser“I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser“You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser“If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly KeyserIn This Episode You’ll Learn:Turning passions into one’s own digital products that can generate passive incomeSoftware is one of the hardest businessesDifference of paid challenge vs free challengePrioritizing organic marketing instead of adsAds are expensiveDiscord as great choice for community building or hostingWhat the Course Kickstart Challenge is about Mentioned on the Show:How to Grow an Audience FAST with Molly KeyserLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

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Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan