Inside Travel Media Bootcamp Part 2: Maximizing Your Chances of Being Hosted

I recently went to Waco, Texas, to lead my first ever two-day intensive workshop called Travel Media Bootcamp for 12 people interested in publishing their own travel stories and learning how to work with tourism boards. Our attendees received firsthand experience of what it's like to be on a media trip. Plus, they learned about pitching, working with tourism boards and PR agencies, storytelling, and so much more. Last week, on the podcast, I shared a conversation we had during Travel Media Bootcamp from my perspective as a travel journalist. Today, I'm excited to share with you the view from a travel PR professional. In this conversation, you hear from Paula Carreiro, my Travel Media Bootcamp partner and industry veteran with over 15 years in the travel media industry. Paula is currently representing the Panama tourism board, and most recently, she was leading Abu Dhabi's department of culture and tourism in New York. In this conversation, you will learn how to maximize your chances of being hosted on a press trip, how to find the appropriate media contact for a tourism board, why LinkedIn is important, and why PR agencies want us to succeed. Paula also touches on the holy grail for travel PR, so be sure to listen to the episode to find out what that is. Our first Travel Media Bootcamp was a great success, and Paula and I are already working on our next destination. If you'd like to know when the next trip opens and which destination we'll go to, be sure to visit travelmedialab.com/trip to stay informed.