Writing a Book in the Age of AI with Wanderful’s CEO Beth Santos

Beth Santos is a passionate entrepreneur and community builder who many women in the travel industry will recognize as the CEO and founder of Wanderful, an international collective of travelers and travel content creators on a mission to make travel better for all women. Beth is the author of WANDER WOMAN: How to Reclaim Your Space, Find Your Voice, and Travel the World (2024). In this conversation, we discuss the stories that make this book so special, the challenge of not only writing , but also marketing and promoting the book, breaking through the noise, and what we can do to reclaim our space as women in travel, a true majority in the travel industry that still gets treated as a niche.We also talk about AI and its impact to our fragile storytelling and media eco-system. I try to surprise Beth by asking my ChatGPT bot questions about Beth and her work and prompting the bot to impersonate Beth. What we learn about AI in the process is fascinating! What you’ll learn in this episode:Beth reads an excerpt from Wander WomanThe challenge of writing a bookRethinking the traveler versus tourist narrative and the privilege of travelReclaiming our space as women in travelBook publicity and the fairy godmother complexYulia talks to AI about BethThe impact of AI on travel creatorsHow Wanderful plans to use AI Beth responds to ChatGPT impersonating BethIs there a digital space that is safe to build our businesses in?Celebrating 11 years of WanderfulBuilding one DEI table in travel Featured on the show:Learn more about Beth on her website Check out Beth's book, WANDER WOMAN: How to Reclaim Your Space, Find Your Voice, and Travel the WorldLearn more about Wanderful, a community of travelers and content creators redefining travel for women worldwideGet your free solo travel guide from Wanderful Check out WITS, a conference for women in travelListen to Beth's podcast, The 85 PercentFollow Beth on InstagramFollow Wanderful on InstagramCheck out Beyond Guilt Trips: Mindful Travel in an Unequal World, a book by Dr. Anu TaranathCheck out Black Travel AllianceCheck out Native Women WildernessGet more information at: Going Places website Going Places is a reader-supported platform. Get membership perks like a monthly group call with Yulia at