POWERFUL Copywriting with Ashlyn Carter

Gold Biz Podcast - A podcast by Rachel Traxler - Tuesdays

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Chances are, if you're a photographer, you might have issues with writing your own copy. Not only just coming up with copy, but having really compelling copy as well. And today's guest, I have admired for a very, very long time, and I'm so honored to have her as a guest on the podcast today. Her name is Ashlyn Carter and she is an incredible copywriter. We're going to be talking about how to create your brand voice that converts into sales, how to have copywriting that gears towards your dream clients, how to create conversion copywriting for your marketing strategy and content, and SO MUCH MORE! DM me on Instagram to let me know your favorite part of this episode! If you send me a screenshot of your review, I'll give you a shout-out and a thank you! Make sure you take the FREE and fun quiz on Ashlyn's website! Get my exact workflow phase break down by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! Time stamps: Introduction - 0:00 Ashlyn Introduction - 2:00 Finding and writing in your brand voice - 3:56 Copy banking - 8:24 Marketing that attracts dream clients - 9:42 Difference in copywriting styles - 13:14 The DO's to stand out - 16:45 Leaning into your story - 21:00 Start with what you have - 24:18Coming up with your own 'isms' - 26:28 Wrap up - 30:39