You Don't Need To Niche Down Your Business with Cayleigh Ely

Gold Biz Podcast - A podcast by Rachel Traxler - Tuesdays

Categories:

Hello, sunshines! I am SO excited to bring you this interview with Cayleigh Ely. She is a photographer who has embraced many different styles of photography. We talk about why you don’t need to niche down in your photography business, how to market yourself, and -my favorite- client experience! Check out her podcast clearly focused and her Instagram!  DM me on Instagram to let me know your favorite part of this episode and what information resonated with you most! If you send me a screenshot of your review, I'll give you a shout-out and a thank you! Have a topic idea? Email me at [email protected] ☀️Extra resources☀️ Check out Inquiry To Income for bonus add-ons and ALL the information on converting your inquiries and booking your highest-paying packages! Want to find your Booking Bottleneck? Check out my Bottleneck quiz! Get my exact workflow phase breakdown by texting "CONNECT" to 888-292-4864. You can get all my freebies, training, and presets here! If you want even MORE content from me, visit me on YouTube to get life updates, photography tips, and much more! ☀️Time Stamps☀️ Intro - 0:00 Cayleigh’s journey - 2:21 Finding the focus - 4:04 Thoughts on niching down - 5:34 Defining your ideal client - 8:51 Marketing yourself - 10:43 Client experience - 12:51 Lifetime clients - 14:18 Building a relationship - 18:46 Why you don’t need to niche - 21:03 Seasons of life - 24:28 Final advice - 25:47 Where you can find Cayleigh! - 27:35 Wrap up - 28:19