Episode 11 - Desane Blaney, Whitey O'Malley & Del Ratcliffe, Jane Geddes

Desane Blaney of the Association of Golf Merchandisers gives insider tips on bringing holiday shoppers to the golf shop; Whitey O'Malley & Del Ratcliffe share thoughts on connecting with their customers; Jane Geddes, executive director at LPGA Amateur Golf Association, shines a light on the #inviteHER initiative.