Episode 72: Justin Apel, Executive Director, Golf Course Builders Association: John Brown, CEO of Brown Golf Management and GolfBack

In this House Chat segment, Justin Apel, Executive Director of the Golf Course Builders Association (GCBAA) discusses the valuable assets and information their organization brings to golf course owners and operators. In this Inside Golf Business segment, John Brown, CEO of Brown Golf Management and creator of GolfBack with owners, operators and the Brown Golf team discusses the importance of maintaining a direct relationship to their customers, and systems they have created to drive direct bookings and minimize 3rd party acquisition of their customers.