In the House Chat segment, on-course optimization experts Bodo Sieber, CEO Tagmarshal and Joey Walters, General Manager, Tagmarshal, our newest NGCOA partners, share their insights into how top golf courses like Valhalla, Bandon Dunes, Cog Hill, Baltusrol, Olympia Fields and others, use data and technology to achieve important business goals including, operating more efficiently, creating excellent player experiences, managing increased course traffic, and maximizing revenue. We also discuss which factors make or break the player experience and how these can be managed effectively, by using data, implementing new processes and communicating effectively, to achieve success. In the Inside Golf Business segment, Jeff Price, Chief Commercial Officer of the PGA of America and Charles Dillahunt, Strategic Adjunct to the Chief Executive and Chief People Officer for the PGA of America discuss "Make Golf Your Thing" … a recently launched collaborative effort across the golf industry to ensure the future of golf is open to everyone. This multi-faceted, multi-year campaign works to invite more people to the sport from all backgrounds to enjoy the game of a lifetime – their way. The movement is underway, and we hope you’ll join us to learn more!