J-Wall reports on the new drivers and irons he’s spotted this week in Houston, the impact of consumer brand preferences

On this week's Fully Equipped, GOLF's Jonathan Wall and Ryan Barath are joined by Gene Parente of Golf Laboratories and True Spec Golf's Kris McCormack to discuss Kris' trip to Pebble Beach, the new drivers and irons Jonathan spotted this week at the Houston Open and how consumer brand preferences impact the equipment industry.