118 – The Birthday Technique

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to use your birthday as a way to build meaningful relationships. Relationship-based marketing is more valuable than sales-based marketing, and your birthday provides you a valuable opportunity to grow relationships.  #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: Many people on LinkedIn don’t understand why they should add their birthday to their profile. After all, LinkedIn is for business, right? But don’t forget, you should be focusing on relationship-based marketing, not sales-based. And birthdays are the perfect opportunities to build relationships. LinkedIn and Your Birthday If you include your birthday on your LinkedIn profile, LinkedIn will notify your connections when it’s your birthday. And that’s cool! It’s nice to receive birthday wishes. But the real value is in the opportunities to build meaningful relationships. The Fortune is in the Follow-Up How do you build meaningful relationships on your birthday? The fortune in the follow-up. Because LinkedIn birthday messages are all private, start a personal conversation with the people who wished you a happy birthday. Don’t just say, “Thanks,” or send a thumbs up and end the conversation. Have a meaningful conversation like, “Hey, remember when we…” or “I heard you’ve been doing…” or even “It’s been a while since we’ve met up.” As they reply back, don’t let the conversation end. Keep genuinely communicating until you’re able to get on the phone with them. Be Intentional Keep in mind, however, that you don’t want to have these intentional conversations with just anybody. Take your time to look over their profiles. Are they someone you’d want to do business with? Would you be able to mutually help each other? If so, go for it! If not, just be grateful and thank them for their birthday wishes. You don’t want to burn yourself out building relationships that won’t go anywhere. Keep this in mind, and as your next birthday comes around, try using this birthday technique. You’ll be amazed at the business that’ll roll in.   Episode Spotlights: Where to find everything for this week’s episode: karenyankovich.com/118 Introducing this episode’s topic (2:57) The opposite of what you should do on LinkedIn (6:35) Relationship-focused, not sales-focused (8:06) Social media and your birthday (9:10) The fortune is in the follow-up (11:50) Be intentional (13:43) The most powerful thing for your business (19:36)   Resources Mentioned In This Episode: Listen to the podcast episode with Sharon Haver Join the Free LinkedIn Workshop Sign up for the She’s LinkedUp program Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply Join my free Facebook Group if you have any questions about today’s episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe viaApple Podcasts Click here to subscribe viaPlayerFM You can also subscribe viaStitcher Good Girls Get Rich is also onSpotify Take a listen on Podcast Addict