124 – Marketing to Affluent Clients with Kelly O’Neil

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Kelly O’Neil shares with Karen why and how we should be marketing to affluent clients. Kelly O’Neil is a multi-award willing entrepreneur, profit strategist, and brand marketing expert. She’s on a mission to disrupt the status quo and rewrite the rules of entrepreneurship to help entrepreneurs create high-profit and high-freedom businesses on their own terms.  #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: Have you ever wished you could make more money while working less? I’m sure you have. But it sounds like an unachievable dream, right? I want to let you in on a secret… it’s possible! Oftentimes in our business journeys, we start off doing business with low-price customers because we tell ourselves we’re not established and experienced enough for affluent clients. And that’s simply not the case! So why are entrepreneurs scared to market to affluent clients? It’s because they lack confidence. But when you change your mindset, realize how powerful you are, and display confidence, things begin to change. The Benefit of Marketing to Affluent Clients What’s the benefit of marketing to affluent clients? Well, remember that dream we talked about? Affluent clients want to get things done quickly, and they have the money and resources to make that happen. That means you’ll get to work less while making more money. It’ll also afford you bigger opportunities. Ready to reach affluent clients and make your dream come true? Listen to this episode, learn where to find affluent clientele and how to gain them as clients, and achieve your business dreams!   Episode Spotlights: Where to find everything for this week’s episode: karenyankovich.com/124 Introducing this episode’s guest, Kelly O’Neil (2:15) Why you should market to affluent clients (4:10) Finding bigger opportunities (10:10) Kelly’s challenges (14:10) Kelly’s mistake (17:19) Why the old model of entrepreneurship is dying (20:50) The importance of strategy (25:51) Kelly’s Six-Steps to the Affluent Customer Lifecycle (28:08) The loyalty of affluent clients (34:46) How to find out more about Kelly (37:31)   Resources Mentioned In This Episode: Where you can find Kelly O’Neil Website Marketing to Millionaires Podcast Join the Marketing to Millionaires Expert Summit LinkedIn Facebook Instagram Join the Marketing to Millionaires Facebook Group Join the Free LinkedIn Workshop Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict