242 – Micro-Targeting and Flipping the Funnel: How to Land High-Value Contracts on LinkedIn

This week’s episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen Yankovich shares how to land high-value contracts on Linkedin.  Get ready to learn how to micro-target and flip the funnel! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About the Episode: Today we're diving into a powerful strategy for generating leads and landing high-value contracts on LinkedIn. It's all about micro-targeting and flipping the funnel. Let me share an inspiring success story with you. One of my clients embraced micro-targeting and achieved incredible results. We discussed the importance of building genuine relationships on LinkedIn and how it's essential to warm up your approach when aiming for six-figure contracts. You see, you can't just cold call people and expect them to sign on the dotted line. But with a nice warm strategy, it becomes possible. So my client had a few calls lined up and multiple discussions and email exchanges in progress. I asked her about her recent call, and she said it was amazing. She was going to provide recommendations and had other potential opportunities lined up. She still had follow-up work to do and more people to reach out to. This is where micro-targeting comes into play. Instead of blasting out generic cold messages to everyone, my client personalized her connection requests and focused on a select group of potential leads. By doing so, she initiated conversations and intrigued them, allowing for continued dialogue. Now, they're the ones eager to know more about her services. It's all about creating warm, confident connections that lead to substantial contracts. You might be wondering how this works on LinkedIn, where you're connecting with people you don't know. Well, LinkedIn is all about business-to-business networking. When you approach it with a warm and confident mindset, targeting the biggest opportunities, you can build a highly successful business. This is what I mean by flipping the funnel and micro-targeting. I want to see more women become wealthy influencers who can make a difference in the world. Having financial freedom opens up more choices and opportunities. That's why I've created the "She's Linked Up" program. Our goal is to guide every woman who joins us on the path to becoming a wealthy woman of influence. If you're curious to experience the transformation and join a community of amazing women, let's talk. Just head over to my website, karenyankovich.com/call, and schedule a call with me. It's a no-obligation conversation where we can determine if this program is the right fit for you. I genuinely want to support you, and if it's not a match, I'll provide you with valuable ideas and resources to help you on your journey.   Episode Spotlights: Where to find everything for this week’s episode: http://karenyankovich.com/242   Magical Quotes from the Episode: When you use LinkedIn to truly build actual relationships with people, even though this was cold, she did not know any of these people. Right? And this is as cold as I ever wanted to go. But she was able to connect with them with a message that intrigued them." "This is what I mean by micro-target. This is what I mean by flipping the funnel, and this is available to you. Okay, in our 'She's Linked Up' program, our goal is for every woman that comes into this program, to see the path and take the first steps down the path to becoming a wealthy woman of influence." "I want there to be more wealthy women in the world, women with money change the world, they have more choices. And we can do so much with those beautiful choices." "If you want to know what it's like to hang out with the woman that I described to you today, and all of the other beautiful women in our program, let's talk. Just go to KarenYankovich.com/call, grab a spot on my calendar, and we can chat and see if it's a fit for you." "LinkedIn is about business to business, right? People are expecting to do networking there. And when you approach it in this warm, confident way, with an eye to the biggest opportunities you can think of, this is how you build quarter-million dollar, half-million dollar businesses. This is what I mean by flip the funnel, this is what I mean by micro-target."   Resources Mentioned In This Episode: Sign up for the She’s LinkedUp Masterclass Join my free Facebook Group if you have any questions about today’s episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you’re moved to, kindly leave us a rating and review. Maybe you’ll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict