Loyalty War: OTAs & Hotel Brands Fighting for Travelers or More Control?

As hotel brands and OTAs compete for traveler loyalty, the industry is seeing major shifts in how rewards and distribution work. Expedia Group’s One Key continues to expand, but questions remain about its impact on property managers and STR operators. Meanwhile, Marriott Bonvoy, Hilton, and Hyatt are bringing short-term rentals and outdoor hospitality brands into their loyalty programs, signaling a new era of hotel-affiliated inventory. Wil Slickers, Michael Goldin, and Brandreth Canaley break down the latest developments, what they mean for independent operators, and how the balance of power in hospitality distribution is evolving. And don't miss the breaking news from our sponsors at Fido, who continue to showcase their incredible growth! To learn more, go to getfido.com and tell them the crew from GMH sent you! ---- Good Morning Hospitality is part of the Hospitality.FM Multi-Media Network and is a Hospitality.FM Original The hospitality industry is constantly growing, changing, and innovating! This podcast brings you the top news and topics from industry experts across different hospitality fields. Good Morning Hospitality publishes three thirty-minute weekly episodes: every Monday and Wednesday at 7 a.m. PST / 10 a.m. EST and every Tuesday at 8 a.m. CET for our European and UK-focused content. Make sure to tune in during our live show on our LinkedIn page or YouTube every week and join the conversation live! Explore everything Good Morning Hospitality has to offer: • Well & Good Morning Coffee: Enjoy our signature roast—order here! • Retreats: Join us at one of our exclusive retreats—learn more and register your interest here! • Episodes & More: Find all episodes and additional info at GoodMorningHospitality.com Thank you to all of the Hospitality.FM Partners that help make this show possible. If you have any press you want to be covered during the show, email us at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices