From 'dog' to 'hot dog.' The 'audience of one' trick. More on the long S. Footbridge.

991. This week, we trace the origin and meaning of the word "dog," from its mysterious beginning to its current use in phrases like "hot dog" and "hair of the dog." Then we go through the "audience of one" concept, which involves tailoring content to a single, imagined recipient; and we look at how this approach can make your writing more understandable and engaging.