#45 Great.com Talks With... WildAid

Is it possible to end the global illegal wildlife trade in our lifetime? In our children’s lifetime? We recently spoke with Peter Knights, the co-founder and executive director of WildAid, and he believes it is possible. As the demand for rhino horns, ivory and shark fins drops, increased awareness can create a shift in the way new generations perceive illegal wildlife trade.  Want to support WildAid? www.wildaid.org