#229 - William von Hippel

William von Hippel has a discussion with Tom about the path to writing his acclaimed book, The Social Leap, and the science behind human interaction. He unpacks why Dale Carnegie's advice in the book, How to Win Friends and Influence People, is so difficult for us to follow. He also reveals why, if trapped on a desert island with no other food, he'd choose hot dogs over bananas as sustenance. This episode is brought to you by Lumie, the original inventors of wake-up lights, whose Bodyclock Luxe 750DAB wake-up light mimics a natural sunrise and sunset. Shown to improve quality of sleep and to boost productivity in clinical trials, this remarkable device also features high quality audio with DAB+ radio, Bluetooth speakers, USB port and a selection of over 20 sleep/wake sounds. The Lumie Bodyclock Luxe 750DAB can transform the way you start and end your day, especially if you struggle to wake up in the morning and/or get to sleep at night. Go to lumie.com to find out more.