47) From eco surfboard startup into global industry authority with Firewire’s CEO Mark Price

What did it take for our guest today to help an eco surfboard startup become an industry authority and leader? What do we need to inspire a collective shift to valuing our needs over our desires?   Mark Price, CEO of Firewire surfboards and former executive at Reef and RipCurl, shares his wisdom with you.   HIGHLIGHTS: [7:40] Mark walks through the process of manufacturing conventional surfboards versus Firewire's eco-conscious surfboards. [11:49] Mark's greatest personal challenge in growing Firewire from a startup. [16:08] How Mark balances longterm vision with current goals. [20:32] What Mark believes has been key to Firewire going from startup to becoming a global authority. [21:49] Kaméa: "What do you see as a common struggle that eco entrepreneurs face today?" [22:16] Mark: "If you're looking to start a company with an eco component, that cannot be the only point of difference." [25:57] Mark: "You have to be optimistic and fight the good fight."   Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!