89) Why sustainability doesn't make headlines in mainstream media and how we can reframe this topic with Georgina Wilson-Powell

Why is it that environmental issues rarely make headlines in mainstream media? What's the importance in providing objective information about sustainability, as opposed to subjective ones?   Georgina Wilson-Powell, the founder of Pebble, a community-focused and mobile-first magazine on a mission to influence consumer change through inspiring advice for sustainable living. Let's dive in.   HIGHLIGHTS [4:46] Georgina's thoughts on why sustainability topics often don't make headlines in mainstream media. [5:01] Georgina: "I was always told that sustainability doesn't sell; it's boring; no one is interested. I just felt in my gut that was wrong..." [17:45] Kaméa: "Why did you decide to emphasize that Pebble Magazine is mobile-first?" [20:25] Georgina shares her greatest piece of guidance on how we can tell more engaging stories when it comes to sustainability. [21:48] Georgina: "We like to say that we're the carrot, not the stick. Because you can't beat people into submission to change their behavior." [26:57] Georgina's thoughts on inspiring friends and family members to care about sustainability topics   Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com/89, subscribe to our newsletter to win monthly giveaways, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!