How to Brand Bud in the Modern Era

David A. Paleschuck is a product development and marketing expert and author of the fascinating new book, Branding Bud: The Commercialization of Cannabis. He talks about questions brands should ask when positioning their product, the 15 archetypes of cannabis brands, the companies that are doing it right (and wrong), and his predictions for cannabis branding in the future. Learn more about your ad choices. Visit megaphone.fm/adchoices