Sunday Goods CEO On Creative Ways To Stand Out In A Crowded Market

Guest Yoram Heller is Co-Founder, Co-CEO of Sunday Goods, which offers premium sun-grown prerolls, effect pens, and flower. The company recently ventured into the California rec market, after having success with its medical products in Arizona. Yoram talks about the difference between Cali and Arizona and some of the unique ways his company is trying to make their mark in a crowded marketplace.