Māori wisdom on periods you didn’t know you needed | Michele Wilson

Michele Wilson (Tainui, Ngāti Paoa) is the founder and CEO of AWWA Period Care, a female-founded indigenous-owned business providing washable, reusable period underwear. While the business was born out of traditional Māori wisdom and practices surrounding ikura (periods), Michele did not grow up having an understanding of these. In this kōrero Michele talks about her journey to embrace and reclaim her Māori identity, and how this haerenga has given her a fresh perspective on her body and the actions she can take to awhi (support) herself, as well as a passion to advocate for wider-spread awareness on women's menstrual cycles. We also hear what she's teaching her own daughters about their periods, and of course, we chat perimenopause and menopause. Song credit: Korimako, Performed by Aro, Written by Emily Looker and Charles Looker and published by Songbroker.