How did Dr. Zach Thomas grow his channel on YouTube?

Grey Matter: A Podcast About Ideas - A podcast by Grey Group

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For Zach Thomas, the idea of doing anything other than teaching tennis seemed out of reach while studying at Slippery Rock University in Pennsylvania. Now Zach is a podiatrist who runs the YouTube channel Foot Doctor Zach, where he reviews the latest performance shoe tech and breaks down the most advanced shoes for athletes. In this episode, you will hear from Zach about what interested him in studying podiatry, why he chose to review shoes, and what he learned when starting a business on YouTube. Zach’s channel has over 100,000 subscribers who watch his weekly videos where he dissects sneakers to match the best athletes with the best shoes for their feet.   Grey Interviewer: Thiago Cruz, Grey New York’s Chief Creative Officer