How did Gavin McIntyre grow Ecovative from the ground up?

Grey Matter: A Podcast About Ideas - A podcast by Grey Group

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For Gavin McIntyre, what started as a classroom project and a passion for helping the planet, is now an audacious goal of ending the world's dependency on plastics through the mycelium materials company, Ecovative.Gavin and his partner Eben Bayer have used mycelium — aka fungi — to create leather alternatives, a meat substitute product, and a fully compostable packaging foam. Based in Green Island, NY, Ecovative has been named a TimesUnion Top Work Place three years in a row.On this episode, Gavin will discuss what influences Ecovative, including what he learned from his mother, a biologist, and his father, a physicist.Grey Interviewer: Iman Omar, Associate Creative Director