The Pillars of Creativity: Simplicity

“What makes a good idea a great one?” is the question we will continue to explore on this bonus series. We’re discussing the creative criteria we hold our work to at Grey. This week is “Simplicity.” On this episode, producer Joey Scarillo chats with season two guest Greg Marsh, founder and CEO of Keyme, about how simplicity has factored into his work. He also tells us how the company has adapted during the pandemic.