What made The Sloomoo Institute stick?

Grey Matter: A Podcast About Ideas - A podcast by Grey Group

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For co-founders and longtime friends, Karen Rabinovitz and Sara Schiller, the idea of creating a place for play was always at the tip of their fingers. Together, they found joy and healing during difficult times in an unexpected way – by playing with SLIME. They partnered with artists, architects, and advocates to bring the concept of a sensory playground to the world through The Sloomoo Institute. Based in SoHo in New York City, with locations in Chicago and Atlanta, this unique space is committed to neurodiversity, mental health, and of course, fun. On this episode, you will hear Karen and Sara tell their story of building The Sloomoo Institute and how they found their happy place in the magic of slime. Grey Interviewer: Joey Scarillo