Customer Psychology: Why Don't People Buy Your Stuff?
Grit & Growth - A podcast by Stanford Graduate School of Business - Tuesdays
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Welcome to Grit & Growth’s masterclass on marketing, featuring Jonathan Levav, Stanford Graduate School of Business professor of, you guessed it, marketing. Levav provides insights and advice on the psychology of customer marketing so you can learn how to get into the heads and hearts of your customers, influence their decision-making, and get them to choose your brand over the competition.