Ep 05 - Adi Goth & Dr. Tobias Kiefer - B2B sales in times of Covid-19 (in German)

*This is a German episode*"That's in it for you"1. That you should shift your focus from closing deals to building long-term relationships with your customers.2. The key factor for charismatic appearance is full presence and the commitment to really listen to your customers.3. The main goal for you should be to build up a reputation of accountability and reliance towards your customersIn times of Covid-19, B2B sales are wrongly paid little attention. Studies by BCG and Bain clearly show that ...