Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers

That's in it for you:1. Sisu (Finnish for intransigence) as Marten's secret for success 2. When entering a new market one should focus on closing deals first and let the marketing follow3. Stop focusing on deal sizes - just close deals and make customers happy. The rest will take care of itself4. In the digital world, quantity creates quality 5. Which mindset to look for when hiring people Learn from Mårten Mickos, the CEO of HackerOne, how to increase the success rate &...