Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding). That's in it for you 1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience 2. Vikas holistic view on account-based marketing and its potential for triggering innovation 3. How to leverage the breadth of your business and ensure efficient cross-department collaborat...