Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience

In today's GROW B2B FASTER episode, our host Sammy, Managing Partner and founder of SAWOO catches up with Vikas Bhambri, SVP at Kustomer ($137m in funding). That's in it for you1. Kustomer’s unique organizational structure and Vikas special role of overseeing the whole customer lifecycle and experience2. Vikas holistic view on account-based marketing and its potential for triggering innovation3. How to leverage the breadth of your business and ensure efficient cross-department collaboration 4...