Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile

In today's episode with Morten Wolff, Sales Consultant and Interim Manager at UNFCK Sales you will learn1. Why defining your ideal customer persona is crucial and how to discover challenges and pain points 2. How to build an effective sales motion by clearly positioning your product and creating a sales playbook 3. Morten's lesson learned about maintaining the human factor in online meetings and how to do it successfullyAbout MortenMorten is an ambitious specialist in sales development and ma...