Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"

In today's episode with Simon Philip Rost, Marketing Executive for GE Healthcare’s Digital Health and AI Portfolio at GE Healthcare you will learn 1. How the pandemic affected GE’s marketing strategy and 4 key takeaways driving their future success 2. GE’s magic formula for developing digital opinion leaders and creating successful social media content 3. What GE’s sales strategy and cooking have in common and their momentous sales reps training organization About Simon Simon stands out wit...