Ep 47 - Rüdiger Spohrer - How a 2.4bn € industrial automation company effectively leverages B2B influencer marketing and creates valuable content for lead generation

In today's episode with Rüdiger Spohrer, Director Global Marketing & Communications at Phoenix Contact, you will learn1. How to effectively leverage influencer marketing and create valuable content for lead generation2. How Phoenix Contact successfully implements a holistic sales and marketing strategy on a global scale3. The way the pandemic, a new generation of buyers, and cookie regulations will impact future B2B marketing and salesAbout RüdigerRüdiger is a globally experienced marketi...