Ep 63 - Massimo Pernicone - Driving Growth & Fueling Sales with the Right Sales Tools

Technology can bring the best out of you as a salesperson – If you let it. Today, our host Sammy is talking to Massimo Pernicone, Director at BTS, about how sales tools can help your B2B business grow. You'll learn: 1. What problems companies face when introducing new tech for salespeople 2. How to get your salespeople on board when adopting new sales tools 3. What mistakes to be aware of when introducing new tools & how to avoid them 4. How to choose the right sales tool for yo...