153 Why Job Titles Matter with Antony Whitaker

Think carefully about the titles that you use to refer to people because everything has a meaning attached to it. Some titles are empowering, while others could be considered demeaning.A listener recently ask me why I use the term “client” instead of “guest” and “hairdresser/stylist” instead of “artist.” So, in response to that question, today’s episode is dedicated to titles.  Whether they are for the people on your team or for those who frequent your business, titles really do matter! In this Episode: [00:45] The question that inspired today’s episode. [01:30] Examples of how terminology differs between countries. [02:05] The broadly accepted definition of customer.  [02:23] Percentage splits in the responses to my online survery about whether salon owners use the term client, guest, or customer.  [03:09] Factors that influence terminology used in salons.  [03:49] Why I use the term ‘client’ rather than ‘guest’ (or ‘customer’).  [05:08] Why I refer to hairdressers as ‘stylists’ rather than ‘artists.’  [06:45] My preference for the term ‘assistant’ over ‘junior’.  [08:11] Examples of how titles can be used to elevate a position within a salon.  [10:01] An overview of why titles are important.  [10:30] The winner of the Most Fun Title Award (if there was one!). Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time!Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram