163 Business Lessons from A Small-Town Salon Success Story with Jennifer Akers

This week on the podcast, I am talking with Jennifer Akers from Hollywood Hair, a salon group that is located in three small towns across the United States. I love talking to Jennifer and her team at Hollywood hair because I always learn from them, and today is no exception! Often times it’s the really big, high-profile hairdressers with celebrity clientele who come up with innovative new ways of working and get acknowledged for being successful business-wise. But as the Hollywood Hair story illustrates, success can come in all shapes and sizes! Today we are going to talk about a whole range of topics that cover what makes a salon business successful, and whether you have a small salon with just 1 or 2 team members or a chain of salons, I will guarantee that you will learn something from this conversation. So, without further ado, welcome to Jennifer Akers from Hollywood Hair…   In this Episode: [02:34] How Hollywood Hair has grown since its opening in 1994.  [03:32] An overview of the employment model that is utilized at Hollywood Hair. [04:36] The sizes of the towns where the three Hollywood Hair salons are situated, and the target market of each salon.  [07:45] Jennifer shares some numbers highlighting the high productivity levels being achieved by Hollywood Hair. [10:55] The percentage of Hollywood Hair’s total sales that comes from retail. [12:05] Factors that are contributing to the growth of Hollywood Hair’s retail sector. [14:26] What the Trello app is and how it adds value to Hollywood Hair.  [19:25] Benefits of the online consultation forms that Hollywood Hair uses. [21:15] Where the idea for the Hollywood Hair treatment cart originated.  [24:03] The role of the Hollywood Hair concierge.  [25:49] Examples of the unusually wide range of beverages that are available at Hollywood Hair.  [27:32] What Hollywood Hair’s virtual assistant is responsible for.  [31:09] Benefits of the Hollywood Hair app.   [34:04] The different levels that make up the career path of a Hollywood Hair stylist.  [41:46] Jennifer explains how the Hollywood Hair partnership model works. [43:59] The intentions behind the morning huddles and evening celebrations that  take place at each of the Hollywood Hair salons.   Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jennifer for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Hollywood Hair Salon Website | Instagram | Facebook | App   Trello Website   WePhone Website