S4E13 - How AuthoredUp Achieved 3,000+ Paying Clients with Their Go-To-Market Strategy With Ivana Todorovic

In this episode of the Grow Your B2B SaaS podcast, Joran interviews Ivana Todorovic, founder of AuthoredUp, a LinkedIn content creation and analytics tool. Ivana shares her journey from editing and blockchain roles to entrepreneurship. The conversation delves into founding and growing a SaaS company, covering challenges, strategies, and lessons learned. Key Timecodes (0:52) - Joran introduces Ivana Todorovic (1:33) - When did AuthoredUp start? (1:46) - Is it funded or bootstrapped? (1:50) - ARR and customer numbers (2:04) - Service vs. product revenue (2:25) - Number of employees (2:33) - Description of AuthoredUp (3:33) - Ivana's goals for AuthoredUp (3:58) - Product and customer focus as motivation (5:02) - Origin of the idea for AuthoredUp (7:20) - Early product validation and customer feedback (8:21) - From 200 free users to 3,000 paying customers (9:28) - How to Transition from free beta to paid subscription (10:58) - Long development period and challenges (13:01) - Financial and personal challenges during development (15:24) - Rebuilding the product from scratch (16:34) - Personal reflections on the challenges faced (18:02) - The importance of having short-term goals (19:15) - Learning from mistakes in previous startups (20:36) - Positive customer feedback and its impact (22:08) - Importance of community management and support (26:35) - Insights on current acquisition channels (35:41) - Leveraging AI and machine learning in the product (37:14) - Advice for SaaS founders aiming for 10K MRR (38:03) - Strategy for scaling towards 10 million ARR