EP. 074 Lead Generation Procrastination

If you’re like most independent consultants, lead generation is not your favorite business activity. It feels awkward and uncomfortable. As a result, it’s common to procrastinate, defer and delay your business development routines. This inconsistency creates choppiness (or even a big, gaping hole) in your business development pipeline. Balancing lead generation with working on/in our business can be challenging. Today, we're going to fix this! Listen in as I share the 3 red herrings...