Building a Community Around Your Brand with Simone Engbo Hansen - Part 1

Simone Ingbo Hansen, founder of Epos Communication, discusses her entrepreneurial journey and the importance of authentic communication and branding. She emphasizes the power of relatability and storytelling, using memes as a way to connect with and engage audiences. Simone also highlights the value of giving back and serving others through social media, rather than focusing solely on self-promotion. She shares her personal experiences and challenges, and how they have shaped her creative and humorous approach to communication. Discussing the importance of being mindful of one's platform and the need for authenticity and personal connection. She emphasizes the value of learning from failure and the importance of trusting one's gut instincts. Simone also shares her process for working with clients, which includes conducting interviews, creating brand guides, and developing content strategies. She highlights the significance of storytelling in marketing and the power of building a community around a brand. Finally, she discusses the role of founders in brand strategy and the potential benefits of user-generated content and testimonials.TakeawaysAuthentic communication and branding are key to connecting with audiences and building a loyal community.Memes are powerful tools for relatability and evoking emotion, making them effective in marketing.Giving back and serving others through social media can create a positive impact and build trust and loyalty.Being vulnerable and sharing personal experiences can resonate with audiences and foster genuine connections.A holistic communications strategy considers every touchpoint of the customer journey and ties it into brand positioning. Be mindful of your platform and the impact of your content on othersAuthenticity and personal connection are key in building a strong brandFailure is a valuable learning experienceTrust your gut instincts when making decisionsDevelop a clear brand strategy and content planStorytelling is essential in marketing and building a brandBuilding a community around your brand can lead to user-generated content and testimonialsFounders should consider stepping back and letting the brand speak for itselfChapters00:00 Introduction and Overview03:05 Brand Positioning and Holistic Communications06:33 Translating Memes to Professional Platforms09:44 The Relatability and Power of Memes11:32 Memes as a Form of Community and Branding13:21 Using Humor to Address Mental Health and Illness14:43 The Positive Impact of Social Media19:25 The Value of Authenticity and Impactful Posts21:41 Building Trust and Loyalty through Holistic Communications23:09 The Success of Giving Value and Serving Others24:45 Embracing Vulnerability and Authenticity25:14 Being Mindful of Your Platform26:11 Learning from Failure and Trusting Your Gut28:29 The Process of Working with Clients30:51 The Importance of Doing Work You're Proud Of31:44 Building a Connection with Clients38:28 The Power of Storytelling in Marketing44:53 Building a Community Around Your Brand48:44 The Benefits of User-Generated Content