ABM Talks: 5 Things You’ll Need For Your First ABM Campaign

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX. ​In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.  ​We'll be covering: ​Who you’ll need on board from the company​Finding your sales partner​Clearly outlining your ICP & the accounts your targeting​Defining your success metrics​What essential tools you’ll need If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack