Boden Westover: Focus on Both Brand & Performance Marketing

Understanding that your marketing should focus both on building a brand and driving sales through performance marketing is crucial. In this episode, we sit down with Boden Westover, Vice President of Brand and Communication at Catapult, to discuss why you should focus on both brand and performance marketing, how they do it at Catapult, and how should you measure the two. A lot of businesses are focused on bringing sales through the door as fast as possible, but Boden talks about why in the long run that could be a problem and how you can address the issue. In case you want to connect with Boden, here's the best place to find him: https://www.linkedin.com/in/bodenwestover/ Join the Slack channel: https://growthcolony.org/slack