Brandon Redlinger: How Marketers Get Account-Based Marketing Wrong

In this episode, host Shahin Hoda welcomes Brandon Redlinger from DemandBase, one of the main players in the ABM space. Together, they identify the scenarios where marketers think they are doing Account-Based Marketing but, unfortunately, they are not. Tune in to learn the classic mistakes to avoid and how to identify when you are missing the mark with ABM. Read the show notes: https://xgrowth.com.au/blogs/get-abm-wrong/ Join the Slack channel: https://growthcolony.org/slack