Darren Reid: Why SDRs Should Report to Marketing

In this episode, host Shahin Hoda chats with Darren Reid, Director of Marketing and Alliances at Interactive, about how organisations should manage the SDR role and when it should fall under the marketing team.  Darren also talks about how and why Interactive has MDRs (Marketing development representatives) and not SDRs during the conversation. He shares the origination of the MDR role at Interactive and how MDRs are groomed for their expected results. Darren concludes by sharing some of the mistakes organisations make while setting up an outbound-inbound MDR/SDR team and advises B2B marketers to go with their gut to test new ideas quickly.  Read the show notes: https://xgrowth.com.au/blogs/sdr-team-marketing Join the Slack channel: https://growthcolony.org/slack