How Product Marketing Increases Acquisition and Retention

Shahin chats with Jessica Turnbull, Director of Marketing & Communications at Sendle, about product marketing and how it can increase acquisition and retention. Jessica is a senior marketing executive with a strong background across telecommunications, financial services and logistics, and now deeply immersed in the start-up world at Sendle. With nearly two decades of experience driving marketing efficiency for leading brands like Telstra, Westpac and PayPal, Jessica leads the Australian marketing function for Sendle – driving Sendle’s business objective of being ‘The number one delivery partner for small business in Australia and across the world’. Jessica is passionate about understanding the customer and loves marketing automation to help bridge the gap between sales and marketing. The episode covers the following: 5 benefits derived from product marketingThe difference between product-led growth & product marketingThe importance of customer feedback & insightsAdvice for building a GTM plan Resources mentioned in this episode: Product Marketing Debunked - Yasmeen TurayhiMini MBA - Mark Ritson _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]