How to Prepare Your Marketing Team for 2023

Shahin chats with Tracy Gawthorne, Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing team for the new year. Tracy has more than 20 years’ experience building great brands and great teams, connecting with clients and driving growth in markets across the globe. She is a passionate advocate for inclusion and diversity; constantly curious about life and leadership; forever grateful for family and friends. Tracy is involved in many initiatives to advance gender equity and has a long history of supporting women in leadership. The episode covers: Understanding organisation valueThe importance of having a core skillHow to approach face-to-face interactionThe importance of partnerships Resources mentioned in this episode: Brené Brown _________________ For your copy of the State of ABM in APAC Report (2022): https://xgrowth.com.au/abm-report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email [email protected]